Kailey Frieden
Burlington, MA
Advisor: Ting Zhou
Artist Bio
Kailey Frieden is a student at the University of Connecticut, pursuing her BFA in Web and Interactive Design within the Digital Media and Design program. With a passion for UI/UX design, she excels in creating seamless user experiences, using Figma, Adobe Suite, and front-end coding languages like HTML, CSS, and JavaScript. Kailey is actively involved on campus, serving as Marketing Chair for Confetti for Kids and past Vice President of Recruitment Information for Alpha Chi Omega. These roles have honed her teamwork, communication, and problem-solving skills. Her experience includes the SHARE program under Ting Zhou and internship with The Greenspace London Design Agency, where she gained hands-on experience in web design, marketing, and optimizing user experiences.
Artist Statement
Lucky 7 Fishing Charters is built on family values and a passion for fishing. Their commitment to providing personalized, memorable experiences for their guests inspires my approach. By redesigning their website, I’m creating a more engaging and user-friendly platform that mirrors the welcoming, family-oriented atmosphere they provide on every trip. This project goes beyond aesthetics—I’m helping a small local business grow by using user-centered design and business strategies. I’m also developing merchandise designs and a merch webpage to expand their reach. This work is impactful because it promotes Lucky 7 Fishing Charters, a small local business, which lacks the resources for expansion. My work will help enhance their digital presence and attract new clients, all while staying true to their core values. My aim is to support both their needs and long-term growth through a cohesive digital strategy.
