Zoe Orie

App Prototype and Brand Campaign

Clouro: Sustainable Fashion for Everyone

Zoe Orie

Torrington, CT

Advisor: Christine Vasington

Artist Bio

Zoe is a multidisciplinary designer who is especially interested in branding and UI/UX (User Interface and Experience Design). Through carefully crafted narratives and thoughtful, research-backed visual communication, she strives to create immersive experiences and compelling work that make a positive impact. Accessibility and equality are core to Zoe’s values, reflected in her work through themes of inclusivity and a focus on best accessibility practices.

Artist Statement

Clouro believes everyone should have access to the information they need to make sustainable fashion decisions. In a world saturated by greenwashing tactics designed to hide harmful policies and strip consumers of their purchasing agency, Clouro aims to cut through the noise and provide consumers with the truth they deserve. Dedicated to transparency and reducing the environmental and social impact of fast fashion, the brand seeks to empower individuals to change their clothing consumption habits and embrace more sustainable practices: to buy better and less. Frustrated by the fashion industry’s lack of transparency and the overwhelming challenge of finding truly sustainable clothing, I set out to create a solution I wished existed—one that simplifies the search, cuts through misinformation, and makes sustainable choices more accessible. Clouro envisions a future of a healthy planet free of textile waste, ethical labor conditions for all, and conscious consumers who have complete control over their purchasing decisions. By leading the world’s transition to slow, circular fashion, Clouro believes that together, we can make this a reality.

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