Annie Gong
New Canaan, CT
Advisor: Anna Lindemann
Artist Bio
Annie Gong is a student at the University of Connecticut studying Digital Media Design, concentrating in Motion Design and Animation. Born and raised in New Canaan, Connecticut, Annie’s love for the arts sparked at a young age through exposure to various creative classes, often inspired by the beauty of nature and everyday moments. As her artistic journey evolved, her interests expanded to digital media, allowing her to explore her creativity through diverse forms. Her dedication to art has earned her three scholarships to support her artistic growth. At UConn, Annie serves as a storytelling mentor for the Natural Resources Conservation Academy, guiding community-based environmental projects through digital media. She is also an undergraduate research assistant at Greenhouse Studios, an award-winning interdisciplinary team, where she collaborates on innovative projects at the intersection of research, design, and technology. Her goal is to create impactful projects with digital media.
Artist Statement
AURA is an environmentally friendly cosmetic brand that uses all natural ingredients and biodegradable packaging to reduce waste. With a combination of both print and digital media, this immersive experience engages viewers into the brand’s identity and aesthetic while emphasizing its commitment to sustainable beauty. This project is my personal response to the pervasive presence of plastic in the cosmetic industry. When I look inside my makeup bag, I find plastic to be a part of everything. This observation led me to merge my eco-consciousness and my creative vision to develop a brand that prioritizes sustainable practices. Inspired by William McDonough’s philosophy that “waste is a design flaw,” I believe cosmetics and sustainability can, and should, be intertwined. I aim to encourage audiences to reflect on the environmental impact of their choices and to embrace more responsible consumption habits.
